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Sam started at renowned London design consultancy, Spin. Here, he worked on films and on-air branding for Nike, Channel 4, Channel Five and the BBC, as well as film projects for artist Paul Morrison and a graphic film installation for Sketch on Conduit Street.

Since leaving Spin he has directed a host of attention-grabbing commercials for clients such as BMW, Coca Cola, Burberry, ESPN, Comic Relief, Sharp and Sony showcasing his distinctive, photographic style and unique eye for finding beauty and drama in the most ordinary of things.